Because I feel it is very important that we know who we are aiming our band at! This way, we can use the subcultures "ideals and identifiers" in our video and in the way we image our band to relate to them and get them to watch the video and hopefully buy into our product and build up a further fanbase for them.
What did I learn?
I learnt that individuality doesn't really exist but the idea of individuality exists in which people all attempting to be different all end up being similar. I learnt how we can use identifiers of subcultures to help promote our band. I learnt that hipster girls are a difficult market to cater for musically, and hopefully our video will be able to reach to them.
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