Because I feel it is very important that we know who we are aiming our band at! This way, we can use the subcultures "ideals and identifiers" in our video and in the way we image our band to relate to them and get them to watch the video and hopefully buy into our product and build up a further fanbase for them.
What did I learn?
I learnt that the values of a subculture can be quite important to the subculture. Subcultures give people a sense of belonging, which, growing up, can be quite hard to have. I also learnt that a culture can unite at places like a concert when everyone in the room is just singing along to the band. This is what our band aims to do - broaden it's fan base but also give people a chance to belong to a fan base.
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